Archive for the Connections Blog Category

Appealing to Emotions in Marketing

appealing to emotions

A marketing campaign begins with an idea, a brainstorm session, and numerous cups of coffee. With the help of a digital, creative, and strategy team this idea can become the next viral video, get 10,000 likes on Instagram, or be trending on Twitter. Whatever the goal of […]

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Why Your Practice Needs Great Testimonials


There’s no denying it, word of mouth can be one of the greatest assets to your practice. In fact, 83% of people trust recommendations from friends and family. But you can’t guarantee that your patients will talk about you to their friends. What’s the next best thing? […]

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How Many Social Platforms Should Healthcare Providers Use

social platforms

In this digital age it’s starting to feel as though you and your business need to be on every social media platform. But is that really the case? The simple answer is no. You don’t have to be on every social platform nor should you be. The […]

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Healthcare Marketing to Millennials: What You Need to Know

Marketing to Millennials

The Millennial Generation will soon surpass the baby boomers, and currently they are the most influential consumers in the industry. This generation drives the digital and data-based world, and the Internet, social media, and apps are where they seek information, whether it is where to buy clothing […]

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Outsourcing: A Time-Strapped Office Manager’s Solution

Outsourcing Blackboard Meaning Freelance Workers And Contractors

In this day and age, it seems as though time management is becoming more important than ever. We never seem to have enough of it and are always feeling behind or stressed because we don’t feel like we’re completing our tasks. Even when we do feel like […]

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Gather Your Business Cards: The Importance of Building Business Relationships

Business Relationships

Some people say, “it’s not about what you know, it’s about who you know”. In business, that rings true in many situations. Often times, if you remember the great relationship that you have with someone, you’ll choose to connect with them again and again purely because of […]

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Don’t Think You Need Customer Service as a Practice? Think Again – and Why It’s Vital


These days, quality customer service is in more demand than ever. With online review sites such as Healthgrades, Vitals, Yelp, RateMDs, and more, it’s almost impossible to dodge being reviewed by your patients. As a healthcare practice, it is your responsibility to ensure that your patients not […]

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Best Practices: Why Working With a Marketing Company That Specializes in Healthcare is Best For Your Practice

Doctor and businessman shaking hands

When making marketing decisions for your practice, it’s essential to think like your patients. What would they be interested in? What kind of social media platforms are they on? Where do they go to receive relevant information about healthcare? Marketing isn’t just about thinking like your patients. […]

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Is Your Website ‘Smartphone-Savvy?’ The Importance of a Mobile Website Presence

travel concept: girl using a digital generated phone with travel agency website on screen. All screen graphics are made up.

Almost everyone has a smartphone. This, we know. What we all don’t know is that not every website out there is mobile-friendly. That seems odd, right? In this day and age in 2016, it would seem that each website would also be able to cater to their […]

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Should Doctors Use Social Media? Three Reasons Why Social Media Should Be a Part of Every Healthcare Business’ Marketing Plan

close up of male doctor holding tablet pc

To use Facebook, not to use Facebook. That is the question. It seems these days that healthcare practices are finding it increasingly difficult to discover an answer to this question, and others concerning social media for healthcare businesses. Some possible reasons that doctors and healthcare practices decide […]

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