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The 4Ps Of Marketing

4Ps of Marketing | Connections Healthcare Strategies

When creating a marketing plan for your business, have you considered the 4Ps of marketing? These are: product (or service), price, promotion, and place. Look at the 4Ps as if they were a framework for marketing success for your business. This is a framework for influencing your […]

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The Importance of Developing Your Customer Avatar

The Importance of Developing Your Customer Avatar

Your marketing strategy is not complete without the development of a customer avatar. Knowing who an ideal member of your audience might be, as well as where to reach him or her and with what messaging, is incredibly important to know. Why? It helps to ensure that […]

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Healthcare Branding Basics: 3 Steps To Start

Healthcare Branding Basics: 3 Steps To Start

When it comes to healthcare branding basics, what comes to mind for you? They say it only takes 7 seconds to make your first impression. So, when it comes to your online presence and branding for your health or wellness practice, what kind of first impression does […]

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Medical Marketing Ideas For Small Businesses

medical marketing ideas connections healthcare strategies

How do you decide where to start marketing your small business when the list of medical marketing ideas are endless but your budget isn’t? If your small business, health or wellness practice is looking for medical marketing ideas to match your budget, here are five medical marketing […]

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3 Healthcare Marketing Trends To Implement In 2018

healthcare marketing trends 2018

One fact is here to stay. Any healthcare practice looking for long term business success will do well to implement healthcare marketing trends and practices to set a solid foundation for their business operations and future success. The healthcare landscape has evolved over recent years, mostly due […]

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Concierge Medical Services: The Benefits

concierge medical services

A Forbes article published recently says concierge medical services are “booming”. Many other sources also predict that the future of concierge medicine includes it becoming more and more commonplace in larger hospital systems. While some patients see it as out of their budget and expensive, other patients […]

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Social Media For Healthcare | Tips

Social Media For Healthcare

Social Media For Healthcare: Tips For Your Practice If you are a doctor, physician, clinician or healthcare practitioner of any kind and a small business owner, you likely are constantly thinking about ways to grow your practice while spending your marketing dollars wisely. One of the best […]

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9 Things Your Patients Wish You Knew About Them

what patients wish you knew

9 Things Your Patients Wish You Knew About Them As we have mentioned before in previous blogs, and as you may have already experienced yourself, the world of healthcare is changing. As a healthcare practitioner, you may have already seen and been feeling the effects of this. […]

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Healthcare Brand Tips: 3 Questions To Ask

healthcare brand tips connections healthcare strategies

3 Questions To Ask To Help Manage Your Healthcare Brand If you work in healthcare, you surely know it. But, whether or not you have a healthcare brand might not be as easy to determine. Let us share a little secret with you — you do! In […]

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Healthcare Business Trends For 2018

healthcare-business-trends-for-2018

Healthcare Business Trends For 2018 What healthcare business trends are coming up in 2018 and how will they affect your practice? If you are considering revamping a few things to accommodate patient preferences — because they are changing — it wouldn’t be a bad idea to do […]

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