If there was ever a time to get creative with your medical marketing ideas, it would be now. Budgets have been slashed due to the pandemic and companies are struggling to stay afloat. To get ahead of the game, employ these tactics to help stretch your marketing dollars.
[Related article: How To Improve Your Marketing During COVID-19]
5 Creative Medical Marketing Ideas
Perform A Website Audit
The SEO world is booming and medical marketing can benefit from that option. Now is a good time to perform an audit on your website. A better website might generate a lot of positive buzz in the meantime. Hire a pro team to oversee how the SEO work is handled as well.
Utilize Instagram
Instagram has become a popular social media outlet in recent years. The medical marketing field can actually benefit from Instagram. Connect with other people and share some insight about common issues. This can help your practice to draw attention from new patients in the area.
[Related article: I’m a Doctor, Should I Be On Instagram?]
Announce A Special Promo
New patients will really respond to the right medical marketing strategy. The promo code option is a great idea to use. You can share promo codes in direct mail, email, and/or on social media.
Create An Office Video
Make a video that showcases all the personnel in the office. That is a personal approach and could help to draw in new patients. Explain what your practice does for people. Medical marketing will often utilize the video concept. Hire a professional team to see the work through to the end.
Get Reviews
Having patients post reviews on review sites can help to boost your SEO, as well as your reputation in the local community. Having positive reviews is important, as potential patients are most likely to take a look at your practice online, prior to scheduling an appointment to see you.
These are just some of the things you can do to get creative with your medical marketing ideas. If you are looking for more ways to promote your business in the community, Connections Healthcare Strategies can help. Schedule your strategy session today.
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