Almost everyone has a smartphone. This, we know. What we all don’t know is that not every website out there is mobile-friendly. That seems odd, right?
In this day and age in 2016, it would seem that each website would also be able to cater to their mobile users, since almost all of them are. Almost 40% of people that have smartphones are using them to go online. If you were looking to target clients and customers, that is essential information to target your marketing efforts towards.
At this point, if you’re not including an audience of mobile users in your marketing plan, you might be missing out on nearly 40% of your potential clients, patients and customers. Yikes.
Here is a short Q&A concerning what you need to know in order to reach your target audience through smartphones:
What does it mean to be ‘mobile-friendly?’
Being mobile-friendly just means that your website will appear and be as responsive as it is on a desktop computer. Tip: If you go into your search browser on your phone and type in your website’s URL right now, does it show up incorrectly? Most pages that aren’t mobile-friendly appear as error, or 404 error, pages. Imagine if this was someone’s first impression of your website. How would you feel knowing that your website couldn’t be reached, or took a potential client to an error page?
Every website is mobile-friendly, right?
Wrong. Unfortunately, websites need to be made to be mobile-friendly. Some website platforms do this automatically, however others do not. Duda Mobile and bMobilized are companies that specialize in translating your website from desktop to mobile experiences, and make it a flawless transition, at that. You can input your URL into their website to determine if your website is mobile friendly, and what you can do to make sure your potential clients, customers, and patients aren’t seeing a 404 error page.
It doesn’t matter if my website is mobile-friendly because people aren’t looking for my business on their phones. Right?
Wrong again! Even if you have a business that falls into a small pool of an industry, it’s guaranteed that people are using their phone for searching everything and anything. It doesn’t matter what kind of business you are in, it’s what people are doing on their end to look for it. The solution? Be where your prospects are searching, which is on mobile. Still not convinced? Check out this Smart Insights report on the climbing mobile search industry.
Now that you know the basics, it’s time to make sure that your website is mobile-friendly and smartphone-savvy. Contact us for help in making sure that your website is translating on mobile devices.
