What Is a Target Audience?

what is a target audienceWhat is a target audience and why is it so important to your business? Whether you’re just starting your business or you’re looking to improve your marketing efforts, there’s one thing you need to ensure: attracting customers

Identifying and finding your target audience can help your business stay on track. “Target audience” is the term used to describe a set of customers with the same attributes that your business will focus all resources and time to serve. The programs, strategies or tactics that your business deploys will be effective based on a deep understanding of the target audience.

Entrepreneurs need to focus on the target audience because they simply cannot market to a wide-range of people, nor should they, which will waste a great deal of time and resources. A target audience can be expressed through specific criteria. Put simply, your target audience is the group of people you are creating your products and services for.

[Related article: The Importance of Identifying Your Target Audience]

Typically, a business will have about two to three examples of target customers, and depending on current resources, that business can expand or narrow the target audience. In every business plan, it is very important to identify the target audience; this is the key for businesses to implement effective marketing campaigns.

Creating a target audience is important prior to setting up advertising messages. Marketers and business owners alike need to rely on the characteristics of the target customers to formulate a clear, specific message that can attract high attention from the target audience.

What Is a Target Audience?

A target audience is a group of customers in the target market segment that your business targets. This group of customers must have demand for products/services of the company. Additionally, they will have the ability to pay for that product/service.

To get started in identifying the target audience, you need the following basic information:

  • Age
  • Gender
  • Area of residence
  • Marital status
  • Hobby
  • Need

Identifying your target audience can bring many benefits, including meeting your customers’ needs, maximizing profit, and growing your business.

If you need help identifying your target audience and incorporating that into your marketing plan, the team at Connections Healthcare Strategies can help. Schedule your strategy session today.

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