Looking for ways to make the most of either your online or face-to-face professional networking options for your small business? Connecting in person is always best and that is why we offer relationship marketing services for your small business, health or wellness practice.
However for those times when networking face-to-face isn’t available, social media profiles such as LinkedIn or Facebook, can help to fill in the gaps. Whether you are looking to update, enhance or create your online professional networking profiles, or build business relationships and connections online, we can help.
Here are some tips for helping you leverage professional networking online.
How To Leverage Professional Networking Online
Provide and Offer Value
Focus on giving value to others, rather than focusing on what you want from them. This includes your interaction on social media in offering valuable and insightful updates as well as insight and information when it comes to commenting and interacting.
Update Your Profile
When networking online for business, your profile photo and any associated background photo or cover photo should be not only professional, but relevant to your industry or what you do. Keep your profile updated with a new photo if you need to, relevant information and consistent updates.
Keep Business and Personal Separate
While it is ok to show the human side of your business (e.g. behind the scenes, featured employees, etc.) a good rule of thumb is to keep business and personal separate.
Don’t Be Shy!
Don’t be afraid to reach out and make mutually beneficial connections online. You can find common ground with almost anyone, so using this can be an icebreaker. Make sure your language is not only professional, but authentic when reaching out as well.
Customize Your Connection Request
When connecting online, send a customized note about why you are reaching out to this person. Did you meet them somewhere? Did you have a mutual acquaintance? Are you conducting promised follow-up? Sending a brief message about why you are connecting lets the recipient know that you are sincere.
Ready to get started with leveraging online professional networking or relationship marketing? Contact us to schedule a free strategy session today.
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