Improve Your Digital Marketing In Three Steps

digital marketingDigital marketing covers a broad scope of online media outlets. Anything and anywhere that you market your business online — or that your business has a presence online — could be considered under the umbrella of digital marketing. 

This can be overwhelming as it seems like the number of places to potentially market your business online could be endless. Plus, new options are popping up everyday. If you are looking to improve your digital marketing, it could be challenging to know and decide where to start. But, a few key strategies can get you going in the right direction.


Deciding what platforms to use to meet your objectives and goals is a good place to start. Not every business needs to be on every platform. Choose the ones that reach your target audience and build from there. Then, work to improve your digital marketing with the steps below.

Need help developing a social media strategy that works? Check out our blog here.

Improve Your Digital Marketing In Three Steps

Here’s how to improve your digital marketing in three steps.

Focus On Content

When it comes to digital marketing, content is king. Create content that your target audience will find helpful, otherwise they have no reason to pay attention to your message. Also, post content in the places that you will find your target audience. Each social media channel skews toward a different demographic, so take this into consideration when choosing where to post your content.

Focus On Consistency

In order to improve your digital marketing, you will also want to focus on consistency. This includes posting regularly to the social media channels of your choosing, as well as optimizing your website to improve your Google search rankings by consistently adding new content, such as blogs. Our most successful clients have been showing this type of consistency in the marketing plans over years, not weeks or months. Consistency is key!

Measure Results

If you are focusing on content and consistency, overall you should be seeing a growth in your numbers from month to month. Google Analytics is a great, free tool that you can use to measure traffic to your website. 

It can tell you things like activity on your website once a user lands there, where they go, where they are spending their time, and what they are looking at. You can also see what channels they are finding you at that is then directing them to your website.

Many other platforms, such as Facebook, have built-in reporting features to help you measure your results as well.

[Related article: How A Small Business Can Succeed On Facebook In 2019]

Now that you know more about how to improve your digital marketing…

…are you looking for a group of experts that can help you execute this plan? Enlist the help of the team at Connections Healthcare Strategies by scheduling your strategy session today.

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