How A Small Business Can Succeed On Facebook In 2019

How To Succeed on Facebook | Connections Healthcare StrategiesAs a small business owner you may have felt the frustration of the constantly changing landscape of one social media platform over the last year: Facebook. If you are noticing that what used to work, no longer does, you are not alone.

With organic reach constantly declining for small businesses on Facebook in recent years, it may be time to create a new strategy for your small business on social media this year, if you haven’t already.

Data* shows the importance of maintaining a presence on this platform for your small business:

  • 60% of customers visit your Facebook page before visiting you in person
  • 80% are more likely to make a purchase with a business that maintains a credible Facebook page
  • 62% say Facebook is the most important platform for researching a business
  • 58% engage with a Facebook or Instagram ad at least one time before spending money with a business

Facebook has become well known to small businesses as a “pay to play” space. However, don’t get discouraged. A budget as minimal as $1/day will help to make your small business presence known on this platform.

How A Small Business Can Succeed On Facebook In 2019

As a small business owner it can be difficult to accept that what once used to be free, you now have to pay for.

However, one of the main benefits of advertising on Facebook is that not only are you able to reach people that already know about you, but you are also able to grow your business through obtaining new leads and contacts on this platform.

Here are guidelines for finding success on Facebook this year:

  • Post consistently
  • Deliver quality content
  • Define your target audience
  • Refine your messaging
  • Determine an advertising budget to reach your target audience

[Related article: The Importance of Developing Your Customer Avatar]

Ready To Succeed On Facebook This Year?

There is hope for helping you grow your small business through Facebook in 2019. The team at Connections Healthcare Strategies can develop and execute a marketing strategy based on your business goals for this year.

To get started, schedule your strategy session today.


(*Source: Retail Marketing Academy)

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