When it comes to healthcare branding basics, what comes to mind for you? They say it only takes 7 seconds to make your first impression. So, when it comes to your online presence and branding for your health or wellness practice, what kind of first impression does your business make?
The competition in the healthcare field is increasing all the time. That is why it is important to differentiate yourself in the market, especially in a large metropolitan area such as Phoenix.
Determining your primary services and making it clear to your target demographic why they need your services is imperative to your small business success. Further, using messaging and a voice that speaks to your target demographic is the “glue” that holds your marketing efforts together.
Don’t know where to start? Here are a few healthcare branding basics, broken down into three simple steps to help you get started.
- Develop your customer avatar
- Create your logo and look
- Conduct market research
Healthcare Branding Basics | 3 Steps To Start
Develop Your Customer Avatar
First, determine your target demographic. Ask yourself, “who are you trying to reach and what messaging will help you communicate to them?” Then, develop a fictional character that represents your target demographic. Keep this person, or customer avatar, in mind when you are creating your messaging, look and the rest of your branding.
Logo and Color Palette
Next, develop your company logo and color palette. Make sure it speaks to your target demographic. This is the “look” that will go on everything — from emails and websites to print brochures and more. Your logo and look will help you to stand out from the crowd and your competition.
[Related article: 3 Healthcare Marketing Trends To Implement in 2018]
Conduct Market Research
Finally, conduct market research. This is a key component of setting yourself up for success from the start. Comprehensive market research will help you identify challenges and opportunities in the market. It will also help you determine your ideal position in the market as well.
[Related article: Medical Marketing Ideas For Small Businesses]
For a team that can help you create healthcare branding basics, or build on what you already have, contact Connections Healthcare Strategies today. Our initial strategy session will evaluate your current healthcare branding and help you make a plan for the success of your business from there.
Contact us to schedule a free strategy session today.
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