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A marketing campaign begins with an idea, a brainstorm session, and numerous cups of coffee. With the help of a digital, creative, and strategy team this idea can become the next viral video, get 10,000 likes on Instagram, or be trending on Twitter. Whatever the goal of […]

There’s no denying it, word of mouth can be one of the greatest assets to your practice. In fact, 83% of people trust recommendations from friends and family. But you can’t guarantee that your patients will talk about you to their friends. What’s the next best thing? […]

In this digital age it’s starting to feel as though you and your business need to be on every social media platform. But is that really the case? The simple answer is no. You don’t have to be on every social platform nor should you be. The […]

The Millennial Generation will soon surpass the baby boomers, and currently they are the most influential consumers in the industry. This generation drives the digital and data-based world, and the Internet, social media, and apps are where they seek information, whether it is where to buy clothing […]

In this day and age, it seems as though time management is becoming more important than ever. We never seem to have enough of it and are always feeling behind or stressed because we don’t feel like we’re completing our tasks. Even when we do feel like […]

Some people say, “it’s not about what you know, it’s about who you know”. In business, that rings true in many situations. Often times, if you remember the great relationship that you have with someone, you’ll choose to connect with them again and again purely because of […]

These days, quality customer service is in more demand than ever. With online review sites such as Healthgrades, Vitals, Yelp, RateMDs, and more, it’s almost impossible to dodge being reviewed by your patients. As a healthcare practice, it is your responsibility to ensure that your patients not […]

When making marketing decisions for your practice, it’s essential to think like your patients. What would they be interested in? What kind of social media platforms are they on? Where do they go to receive relevant information about healthcare? Marketing isn’t just about thinking like your patients. […]

Almost everyone has a smartphone. This, we know. What we all don’t know is that not every website out there is mobile-friendly. That seems odd, right? In this day and age in 2016, it would seem that each website would also be able to cater to their […]

To use Facebook, not to use Facebook. That is the question. It seems these days that healthcare practices are finding it increasingly difficult to discover an answer to this question, and others concerning social media for healthcare businesses. Some possible reasons that doctors and healthcare practices decide […]