3 Questions To Ask To Help Manage Your Healthcare Brand
If you work in healthcare, you surely know it. But, whether or not you have a healthcare brand might not be as easy to determine. Let us share a little secret with you — you do!
In the past, patients have looked at healthcare as a necessity. However, things are changing and patients are now also looking for the experience to meet their healthcare needs, in addition to their treatment received.
[ Related article: The Rise of Consumerism In Healthcare and What It Means For Your Brand ]
Because of this, healthcare providers should pay more attention to building and managing their healthcare brand now than ever before. Here are a few questions to ask yourself that will provide insight into managing your healthcare brand.
Have you looked at competitors?
One way to determine where you stand in the market and also where you stand in the eyes of your prospective patients, is to see what they are seeing. They are doing their homework before they come to you, so how they see you, your brand and how you compare to other nearby providers is everything when it comes to how they are going to make their decision.
If it’s been a while since you have taken a look around to see who else has popped up in the market lately, it might be time. Completing some market research will help you find your niche in the local market and stand out to your prospective patients.
Have you built referral partners?
Even though you and your office may have similarities with another local provider, each provider may still have their areas of strengths and areas of specialization. To find great referral partners, attend local healthcare networking events with other providers or build relationship marketing into your strategy.
Are you online?
In today’s world of information at your patient’s fingertips, online reputation management and digital marketing is everything. A majority of consumers today check out a business’s Facebook page prior to choosing to make a purchase, book an appointment or step foot in your office.
If it has been a year or two since you’ve made an update, that says something to your prospective patient about what kind of experience they can expect to receive. Patients want to see that the office is interactive, informative and cares about their patients. Your social media pages are a great place to begin reflecting this.
Whether you are looking to implement relationship marketing into your practice to strengthen your patient base, complete market research or need help managing your online reputation or social media pages, the team at Connections Healthcare Strategies can help. Schedule a strategy session with us today.
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